branded experiences
We think the deepest and most rewarding experiences are multi-sensory. They allow you touch, feel, smell, hear and see the brand in new and innovative ways. The help establish and reinforce connections. They tell great stories and allow customers or partners to be a part of that story. That is exactly we do. We help brands build incredible experiences.
GE Digital Minds + Machines Europe
The GE Digital Foundry Inauguration at Le Centorial included a digital ribbon cutting ceremony and celebratory reception to open the new offices in Paris. The following day, guests attended GE's premier industrial internet event: Minds + Machines Europe. The event objectives were to showcase GE Digital's presence in Europe while also gathering industry leaders and innovators to engage for discussion and networking on the latest in the digital industrial world.
WEG Events managed the logistics of both high-profile events. Over 1,000 attendees convened at Minds + Machines, along with university, government, and technology influencers. The event included enticing general sessions, cutting-edge technology displays, and interactive exhibits. French President, Emmanuel Macron, attended and spoke alongside other French dignitaries and executives to celebrate the investment GE was making in France.
Result: Both the Foundry Inauguration and Minds + Machines Europe provided business professionals and industry leaders with an inside look at the future of technological practices and ideas, while also making new connections in Europe, investing in new ideas with potential, and exploring the endless opportunities made available through GE Digital.
MANAGED COMPONENTS
Ground Transportation // Food and Beverage // Show and Production Planning // Audio Visual // Registration Services // Brand and Design Elements // Professional Staffing // Vendor Negotiations // VIP and Concierge Services // Speaker and Talent // Tenting and Permitting Services // Décor Elements // Budget Management // On-site Management
